Catalogues, besides serving the purpose of providing a quick overview of the company and its products, play a crucial role in winning over consumers and serve as an effective sales tool. However, some businesses may overlook the importance of catalogue design, resulting in lackluster or inexperienced designs. In the following guide, Mai Thu Packaging will walk you through 7 simple steps to design a straightforward yet impactful and convincing catalogue.
Step 1: Reference Competitors’ Catalogues
Before diving into the catalogue design, it’s beneficial to explore catalogues from competitors in the same industry. This helps gather ideas for improvement, ensures differentiation, and avoids redundancy.
Step 2: Build a Well-Organized Catalogue
Consider the products or services your company offers. Arrange them systematically, providing a comprehensive view for customers. Organize similar items or services together for easy recognition. For instance, grouping by product type or color can enhance clarity.
Step 3: Allow White Spaces
Avoid overwhelming customers with excessive information. White spaces are essential for preventing distraction and maintaining the focus on the core products or services. Cluttered layouts can deter customer attention.
Step 4: Avoid Highlighting the Most Expensive Product
Rather than showcasing the priciest item, prioritize highlighting unique products or services with the best value. Draw attention to those that offer a balance of quality and affordability to capture customer interest.
Step 5: Consistency with Brand Identity
Your catalogue is an extension of your brand. Ensure consistency in colors, imagery, and messaging to strengthen brand recall. Consistent branding builds trust and recognition.
Step 6: Provide Useful Information for Customers
Go beyond product images and prices. Include sections like “beauty secrets” for cosmetic catalogues. This encourages customers to keep the catalogue for reference, creating a lasting impression.
Step 7: Ensure Easy Contact
Display your company address, website, and contact number prominently. Use distinctive colors to make this information stand out, facilitating easy identification for customers.
Mai Thu Packaging offers consulting, design, and printing services for catalogues, ensuring eye-catching designs, high quality, and cost-effectiveness for businesses both domestically and internationally.
